At The Arteast Agency, we are experts in digital marketing focused on the key platforms and strategies of the Chinese market. With a population of over 1.4 billion people and rapid economic growth, China is a market full of opportunities. Our goal is to be as dynamic as this environment, helping our clients leverage the latest trends to maximize their results.
What Do We Do?
We help local Spanish companies connect with the Chinese audience in various ways, whether by attracting Chinese tourists, entering the Chinese market, or reaching the local Chinese community through Chinese social media.
Our Services
1. Social Media Management
We manage your digital community, responding to comments, private messages, and reviews according to your brand’s guidelines, while applying our knowledge of the local market. It is crucial to understand the principles with which you want to communicate with your followers, so this is a personalized service carried out with great care. We are your back office, your right hand, to connect with your community. We won’t let you down and, of course, we won’t. We will have a monthly meeting to analyze results and the real situation of your social media, where action plans will be implemented if necessary.
2. Content Creation
We develop a tailored plan for your company or account and take care of the entire process, from photographic, graphic, or audiovisual content creation to that perfect post. We are extremely creative and have both an internal and external team to offer you all the possibilities that best fit your vision. If creativity isn’t your strong suit, if words overwhelm you and art isn’t your thing, we’re here to help. This service can be on a one-off basis or daily.
3. Specialized Digital Marketing Consulting
If everything Chinese sounds foreign and this market feels distant and strange, you need a consulting session with us to understand the current digital maze. Specialized in the market, we will answer all your questions and show you all the digital tools available in the land of pandas. And the best part is, we can also help with non-digital aspects. We are the best!
4. Brand Representation (e-commerce)
In a globalized world, success lies in being internationally recognized. We want to accompany you at the start of your entry into the Chinese market. Step by step, but with firm steps, we will grow opportunities that culminate in the opening of your own store or e-commerce in China. For this, you need a local partner – and that’s us.
5. Comprehensive Influencer Management
If you are an influencer, artist, or a relevant public figure and want to gain traction in the Chinese market, where you can reach over 500 million people, you’ve found the perfect place. We manage your entire representation in this country, from your social media to negotiations with local brands and companies. Imagine traveling to China for work – a milestone in your career that we want to be part of.
Social Networks in China
Digital marketing in China revolves around specific platforms with unique characteristics:
1. WeChat (微信) - The Super App of China
WeChat is much more than a messaging app: it’s an integrated platform for communication, payments, e-commerce, and additional services through its Mini Programs. From a marketing perspective:
- Direct customer communication: Allows sending messages and updates through official accounts.
- Customizable Mini Programs: Create brand experiences (online stores, reservations, etc.) within the app.
- Customer loyalty: Points programs, coupons, and exclusive content to retain your audience.
2. Xiaohongshu (小红书) - RedNote
Known as a lifestyle and product recommendation platform, Xiaohongshu is ideal for reaching young and modern consumers. In marketing:
- Inspirational visual content: Share authentic experiences and reviews that build trust within the community.
- Influencer marketing: Collaborations with KOLs (Key Opinion Leaders) and micro-influencers to extend your brand’s reach.
- Integration with e-commerce: Facilitates the conversion from inspiration to purchase.
3. Weibo (微博) - The "Chinese Twitter"
Weibo is key for spreading news, tracking trends, and real-time interaction. In marketing:
- Massive and viral reach: Excellent for building brand awareness and capitalizing on current trends.
- Celebrity promotions: Many celebrities and public figures use Weibo to communicate with their fans, creating collaboration opportunities.
- Targeted advertising: Offers ad options to reach the right audience.
Why Choose Us?
Our expertise combines cultural roots, native language proficiency, and a personalized approach. We work with you at every step to ensure tangible results and strategies aligned with your objectives.
Constant Innovation
At The Arteast Agency, innovation is key. We stay at the forefront of the latest trends and tools to ensure that your brand is always one step ahead in such a competitive market.